BEI

Using embodiment as the standard of change
Brand Identity, Lettering, Illustration, Social Media

Overview

The Black Embodiment Initiative (BEI) is the central project of The Embodiment Institute (TEI), a training and research entity focused on bringing relational transformation to communities through embodied healing. TEI approached Nightshift to design the BEI brand identity using custom typography and illustrative styling.

Nightshift created BEI’s logotype and logo mark through an iterative process where we explored dozens of custom hand lettering options. We landed on a hand rendered logotype that uses expressive mixed-weight lettering complemented by playful illustrative styling and colour palette.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is some text inside of a div block.