El Original Tequila Soda
Creative Direction, Packaging, Web, Illustration


Hecho is North America’s original premium Tequila Soda RTD. Working with Hecho’s founding team, Nightshift refreshed the existing brand identity and label styling while creating new point-of-sale assets, packaging, presentations, sales materials and more.

Nightshift currently oversees the creative direction for the Hecho brand, maintaining consistency across digital, social, print, packaging, marketing, point of sale, photography, videography and business collateral.