Pipeline

A community for creators to learn, connect and grow
Brand Identity, Web, Illustration, Content Library

Overview

Pipeline, a subscription based community focused on educating and connecting streamers, approached Nightshift for several projects. The project kicked off with naming, brand identity and building out the brand standards.

Once the brand had been established, we designed a unique illustration style and scaled it across 12 digital and printable books to educate users. During this process we established an asset library of over 100 icons, splash graphics, banner images, and design elements such as borders and page templates.

The final challenge was to design the new Pipeline.gg website including additional custom illustrations.